For the KOAAshow 2005 which is scheduled to open on September 22, a full-fledged marketing effort will be launched to attract target buyers of products to be displayed by companies that have already completed their application by May end. By fully utilizing not only its overseas network but also the existing collaboration system with local and foreign organizations, S.TRADE plans to proactively attract buyers that participating companies wish to invite to the KOAAshow 2005. By leveraging on its overseas network, collaboration system and its own on-offline integrated marketing system, KOAAshow strives to be a “customized exhibition” that is based on an “On Demand” mechanism. Therefore, the earlier a company submits its application, the higher the chance that it will get face-to- face time with a buyer of choice, due to the increased time for targeted efforts to attract the buyer. In contrast, the later the application, the less chance of meeting the buyer of one’s choice at the exhibition. Therefore, it is required for small-and-medium sized companies that are interested in entering the overseas markets through the KOAAshow 2005 to submit their applications as soon as possible in order to maximize the effect of participation.